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Located in New Zealand, Smart Merino specialise in superior quality ethically sourced New Zealand made men’s & women’s 100% merino wool base layers, thermals, lingerie, underwear, accessories & more. Browse our range of products today to find the perfect product to fit your needs, or shop from our brands to find the style that suits you including Brass Monkeys, Nature's Secret & From Merino With Love.
Using 100% merino wool in our clothing means you experience nature’s finest material as intended & being a renewable material it means it’s infinitely better for our planet.
Our family hand craft our merino range in New Zealand, we stand behind the quality of our products & being adventurers at heart means we use our products daily.
We source our merino from mulesing-free New Zealand farmers who then hand over to our knitters & sewers who take pride in their work which shows with their beautifully crafted products which they love to sharing with you.
Saphire & Chris, are the kiwis behind Smart Merino. Growing up in New Zealand means a life of adventure and the great outdoors provide endless opportunity right in your back yard. That sense of wonder and adventure lead them both to cross rivers, climb volcano’s, and traverse through canyons all over the world. Eventually making the big move to London in 2012 following careers with international brands such as Cadbury, Dell, Nokia & Microsoft.
In 2015 they shifted their focus to working full time on the family business, New Zealand made merino wool clothing. Saphire’s family has a strong history dating back three generations working in the garments and textiles industry, her Great Grandmother even sewed uniforms in London during the second world war.
Both huge fans of the natural benefits from 100% merino wool, and the quality in fabric and garment making that comes from being New Zealand made, they decided to help bring the family business into the 21st century, making the range of quality merino garments available online.
Chris and Saphire are proud to bring these products to you, their family values that we know the farmers where our wool comes from, we visit the manufacturing sheds where the wool yarn is turned into fabric, we talk with the team that cut the garments and provide work for the many New Zealanders that sew each of these pieces for you.
If you have any questions regarding Chris & Saphire or our process then please use the contact form.